Essential
For owner‑operators.
$39/ month
Billed monthly
- Up to 2 users
- Quotes, orders and invoices
- Customer and service history
- Calendar
- Online booking
- Payment links
- iOS app
- 50 SMS credits a month
Every job, from booked to paid.
Nalu is a CRM for small service businesses. Book the job, send the quote, keep track of the work, take payment on your iPhone, and see what you actually made on it.
Made for detailing studios, cleaning crews, repair shops, salons, installers and anyone who sells their time and materials.
ORD‑1042
Thu, Oct 2 · 9:30 AM
Open
Dana Whitfield
418 Maple Ave, Unit 2
Returning customer, 4th visit
| Deep clean, 3 bed / 2 bath | $320.00 |
| Carpet shampoo, 2 rooms | $140.00 |
| Inside oven and fridge approved by text | $70.00 |
| Tax | $24.97 |
| Total | $554.97 |
- Open
- In progress
- Done
- Paid
Materials$38.40
Gross profit$491.60
Paid—
One job, start to finish.
Here's what happens to a job in Nalu. Every step feeds the next one, so nothing gets typed twice.
-
Booking
Customers book from your website or you add them in a few taps. Jobs land on the calendar and sync to Google or Apple Calendar. No double booking.
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Order
The booking becomes an order. Add services and materials, attach before photos, and assign someone from your team. Mobile jobs open in Maps.
-
Quote
Send a quote by link. The customer approves, declines or asks for changes, and you can see which version they agreed to.
-
Upsell
Found something extra to do? Text the customer a price and get the approval in writing before you start on it.
-
Payment
Take a deposit up front. At pickup, tap their card on your iPhone or text a Stripe payment link. The customer signs, and the receipt goes out by text.
-
Follow‑up
Every customer's history stays on file: what you did, what they paid, what they'll need next. When it's time for the repeat visit, you know who to call.
See what you kept, not just what you billed.
Every service pulls its materials out of inventory. Subcontractor and vendor bills attach to the job. So the dashboard shows gross profit with costs split out, not a revenue number that hides your spending.
- Revenue and avg. ticket
- For any period, with taxes and tips broken out.
- Outstanding balance
- Partial and unpaid orders, so nobody walks away owing you.
- Cost per job
- Materials, vendors and subcontractors against what you charged.
- Attention list
- Overdue jobs and things waiting on you, at the top of the screen.
Notebook and spreadsheet, or Nalu.
Most small businesses we talk to run on a mix of paper, texts and an Excel file. Here's what changes.
| Before | With Nalu | |
|---|---|---|
| Job costing | An evening a week in Excel guessing at product cost | Profit on every job, calculated as you close it |
| Repeat work | Repeat visits forgotten because nobody wrote them down | Full history for every customer |
| Getting paid | Paper invoices, chasing Venmo, a card reader in a drawer | Tap to Pay on iPhone, payment links, deposits |
| Upsells | "He said yes on the phone, I think" | Approval by text, saved on the order |
| Schedule | Two jobs booked for the same slot | One calendar, synced to your phone |
“I own a detailing studio. The CRMs I tried were either built for sales teams or cost more than my rent. I'm a software engineer too, so I wrote the system I wanted for my own business, then opened it up to everyone else who runs on jobs, materials and customers.”
Sergio NevdahFounder, small business owner
Pricing
Flat price per business, not per seat. Start with a free trial and pick a plan when you're ready.
Core
For businesses ready to automate and grow.
$79/ month
Billed monthly
- Everything in Essential, plus:
- Secure quote portal
- Leads and website lead capture
- Inventory and vendor tracking
- Google and Apple Calendar sync
- Tap to Pay on iPhone
- 100 SMS credits a month
- AI voice available, usage billed separately
Growth Most popular
For growing teams adding memberships and automation.
$109/ month
Billed monthly
- Everything in Core, plus:
- Memberships
- 200 SMS credits a month
- 200 AI credits a month
- Up to 3,000 leads a month
- Up to 2,000 quotes and orders a month
Free trial on every plan. Fast setup, no migration consultant needed. AI usage over the plan limit is $0.30 per credit. Payments run through Stripe.
Questions
Do I need a card reader?
No. Tap to Pay works on a supported iPhone with no extra hardware. Card, Apple Pay and other digital wallets are accepted. Payments run through Stripe.
How long does setup take?
Most businesses are taking bookings the same day. Add your services and prices, connect Stripe, and you're ready. If you want help, book a demo and we'll set it up with you.
Can I bring my existing customers?
Yes. Send us your spreadsheet or export and we'll help you import them.
Is there an Android app?
The native app is iOS. On Android, the web dashboard works in any mobile browser.
Will it fit my kind of business?
If you book jobs, sell services, use materials and get paid by customers, yes. You set your own services, prices and order statuses. Nalu started in a detailing studio, but nothing in it is tied to cars.
Can I cancel?
Any time, from your account settings. No contracts and no cancellation fees.